Samuel AruaWhy?Why do you want the things you want? It’s taken me a while to write this, as I honestly had to ask myself some pertinent questions and take…5 min read·Jul 11, 2023----
Samuel AruaLoosing to YourselfYears ago, I wrote in my journal, “Sam, you’re not in competition with anyone, but your former self to beat your past records.” These words…5 min read·Jul 11, 2023----
Samuel AruaAnsoff MatrixI grew up in the home of traders, my dad was a serial entrepreneur, as well as my mum. While my dad was a bigger trader, importing…5 min read·Feb 1, 2023----
Samuel AruaIn the Beginning — PRDFor a long time, founders and business owners in Africa built businesses the best way they saw fit. As long the business case made sense…2 min read·Nov 25, 2022----
Samuel AruaCreating a Message Flow for your Sales Page (Part 1)You know how you visit a landing page, and the headlines and sales copy get you moving towards completing the call to action, because of…5 min read·Aug 8, 2021----
Samuel AruaCrafting a Unique Value PropositionThere’s been a lot of fuss about what unique value propositions are, and how they affect the business; unfortunately, a lot of landing…5 min read·Aug 2, 2021----
Samuel AruaMessage Mining: How to Mine Messages from your Site Visitors and Customers (Part 1)Imagine if you could get your customers to literarily tell you what they want to see on your landing page, and how to convince them to…5 min read·Jul 26, 2021----
Samuel AruaMessage Mining: How to Eavesdrop on the Internet and Steal Killer CopyMessage Mining: How to Eavesdrop on the Internet and Steal Killer Copy5 min read·Jul 19, 2021----
Samuel AruaProduct Messaging — Tear Downs (Part 1)There’s no magic behind conversion, especially when it comes to landing pages. Just the same way a measured set of food ingredients, added…5 min read·Jul 12, 2021----
Samuel AruaCustomer Journey Map vs User Persona (Part 1)You know, traditionally, the moment you begin to build a product, one of the first things you do is build a user persona for your intended…2 min read·Jul 5, 2021----