You know how you visit a landing page, and the headlines and sales copy get you moving towards completing the call to action, because of how persuasive it is? There’s a science to it. There’s a science to creating such fascinating copy that’s persuasive. So, I’m going to show you…

There’s been a lot of fuss about what unique value propositions are, and how they affect the business; unfortunately, a lot of landing pages are not optimized to reflect these. So, why don’t we talk about how to sharpen our understanding of what unique value propositions really are and why…

Imagine if you could get your customers to literarily tell you what they want to see on your landing page, and how to convince them to complete the product goal on your landing page; well, it’s a possibility, and I’m going to tell you how. Now, if you read my…

Message Mining: How to Eavesdrop on the Internet and Steal Killer Copy Thinking of the right copy to use for your landing page or product, can really be tiring, heck, it might even come with a headache, as you find the right words that your target audience vibe to. But…

There’s no magic behind conversion, especially when it comes to landing pages. Just the same way a measured set of food ingredients, added in sequential order makes a nice dish, that’s the same way certain protocols, when followed, will increase the chances of conversion. I must admit, up until this…

You know, traditionally, the moment you begin to build a product, one of the first things you do is build a user persona for your intended market. While this is good, it’s not so great, as it fails to capture the fluid nature of the customer’s anxiety (pain points), motivations…

PRIORITIZATION Prioritization is a word that cannot be over-emphasized in Product Marketing, as it’ll not only help you run efficient campaigns but also cut down costs, resources and get you the required results. But how then do you prioritize? How do you ensure that the surveys you’re carrying out will…

Search has redefined the way people acquire both products and services. It has created a bit of nightmare — choices. We’re so spoilt for choices most times, that we are overwhelmed with our decision-making process. Also, in the same vein, access to digital media has amplified our reach and availability…

Oftentimes, startups are compared to incumbents in the industry, making comparisons on their growth curves, and what they’ve done or not done to grow to the stage which they’re; but what is not talked about, is the difference in the tactics these companies have chosen to use to run their…