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Samuel Arua
Samuel Arua

66 Followers

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Jul 11

Why?

Why do you want the things you want? It’s taken me a while to write this, as I honestly had to ask myself some pertinent questions and take the time to answer each question. Why do you want the things you want? …

Why

5 min read

Why?
Why?
Why

5 min read


Jul 11

Loosing to Yourself

Years ago, I wrote in my journal, “Sam, you’re not in competition with anyone, but your former self to beat your past records.” These words have stuck with me through the years, and they’ve held true too. But there’s a huge part of the story that doesn’t see the light…

Loosing

5 min read

Loosing to Yourself
Loosing to Yourself
Loosing

5 min read


Feb 1

Ansoff Matrix

I grew up in the home of traders, my dad was a serial entrepreneur, as well as my mum. While my dad was a bigger trader, importing different goods from foreign nations, my mum donned the wholesaler hat. …

Growing A Business

5 min read

Ansoff Matrix
Ansoff Matrix
Growing A Business

5 min read


Nov 25, 2022

In the Beginning — PRD

For a long time, founders and business owners in Africa built businesses the best way they saw fit. As long the business case made sense to the entrepreneur, and probably validated the business idea with family and friends, the next thing was to either assemble/recruit staff in key positions, or…

Product Management

2 min read

In the Beginning — PRD
In the Beginning — PRD
Product Management

2 min read


Aug 8, 2021

Creating a Message Flow for your Sales Page (Part 1)

You know how you visit a landing page, and the headlines and sales copy get you moving towards completing the call to action, because of how persuasive it is? There’s a science to it. There’s a science to creating such fascinating copy that’s persuasive. So, I’m going to show you…

Growth

5 min read

Creating a Message Flow for your Sales Page (Part 1)
Creating a Message Flow for your Sales Page (Part 1)
Growth

5 min read


Aug 2, 2021

Crafting a Unique Value Proposition

There’s been a lot of fuss about what unique value propositions are, and how they affect the business; unfortunately, a lot of landing pages are not optimized to reflect these. So, why don’t we talk about how to sharpen our understanding of what unique value propositions really are and why…

Value Proposition

5 min read

Crafting a Unique Value Proposition
Crafting a Unique Value Proposition
Value Proposition

5 min read


Jul 26, 2021

Message Mining: How to Mine Messages from your Site Visitors and Customers (Part 1)

Imagine if you could get your customers to literarily tell you what they want to see on your landing page, and how to convince them to complete the product goal on your landing page; well, it’s a possibility, and I’m going to tell you how. Now, if you read my…

Saas Marketing

5 min read

Message Mining: How to Mine Messages from your Site Visitors and Customers (Part 1)
Message Mining: How to Mine Messages from your Site Visitors and Customers (Part 1)
Saas Marketing

5 min read


Jul 19, 2021

Message Mining: How to Eavesdrop on the Internet and Steal Killer Copy

Message Mining: How to Eavesdrop on the Internet and Steal Killer Copy Thinking of the right copy to use for your landing page or product, can really be tiring, heck, it might even come with a headache, as you find the right words that your target audience vibe to. But…

Product Management

5 min read

Message Mining: How to Eavesdrop on the Internet and Steal Killer Copy
Message Mining: How to Eavesdrop on the Internet and Steal Killer Copy
Product Management

5 min read


Jul 12, 2021

Product Messaging — Page Teardowns

There’s no magic behind conversion, especially when it comes to landing pages. Just the same way a measured set of food ingredients, added in sequential order makes a nice dish, that’s the same way certain protocols, when followed, will increase the chances of conversion. I must admit, up until this…

Product Messaging

5 min read

Product Messaging — Tear Downs (Part 1)
Product Messaging — Tear Downs (Part 1)
Product Messaging

5 min read


Jul 5, 2021

Customer Journey Map vs User Persona (Part 1)

You know, traditionally, the moment you begin to build a product, one of the first things you do is build a user persona for your intended market. While this is good, it’s not so great, as it fails to capture the fluid nature of the customer’s anxiety (pain points), motivations…

Growth Hacking

2 min read

Customer Journey Map vs User Persona (Part 1)
Customer Journey Map vs User Persona (Part 1)
Growth Hacking

2 min read

Samuel Arua

Samuel Arua

66 Followers

Product/Project Manager | Growth Marketer

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