Years ago, I wrote in my journal, “Sam, you’re not in competition with anyone, but your former self to beat your past records.” These words have stuck with me through the years, and they’ve held true too. But there’s a huge part of the story that doesn’t see the light…

I grew up in the home of traders, my dad was a serial entrepreneur, as well as my mum. While my dad was a bigger trader, importing different goods from foreign nations, my mum donned the wholesaler hat. …

For a long time, founders and business owners in Africa built businesses the best way they saw fit. As long the business case made sense to the entrepreneur, and probably validated the business idea with family and friends, the next thing was to either assemble/recruit staff in key positions, or…

You know how you visit a landing page, and the headlines and sales copy get you moving towards completing the call to action, because of how persuasive it is? There’s a science to it. There’s a science to creating such fascinating copy that’s persuasive. So, I’m going to show you…

There’s been a lot of fuss about what unique value propositions are, and how they affect the business; unfortunately, a lot of landing pages are not optimized to reflect these. So, why don’t we talk about how to sharpen our understanding of what unique value propositions really are and why…

Imagine if you could get your customers to literarily tell you what they want to see on your landing page, and how to convince them to complete the product goal on your landing page; well, it’s a possibility, and I’m going to tell you how. Now, if you read my…

Message Mining: How to Eavesdrop on the Internet and Steal Killer Copy Thinking of the right copy to use for your landing page or product, can really be tiring, heck, it might even come with a headache, as you find the right words that your target audience vibe to. But…

There’s no magic behind conversion, especially when it comes to landing pages. Just the same way a measured set of food ingredients, added in sequential order makes a nice dish, that’s the same way certain protocols, when followed, will increase the chances of conversion. I must admit, up until this…

You know, traditionally, the moment you begin to build a product, one of the first things you do is build a user persona for your intended market. While this is good, it’s not so great, as it fails to capture the fluid nature of the customer’s anxiety (pain points), motivations…