Why We Stuggle To Build in AfricaWhy Generative AIs and other popular data aggregators struggle to give a proper African context.Oct 25, 2024Oct 25, 2024
Why?Why do you want the things you want? It’s taken me a while to write this, as I honestly had to ask myself some pertinent questions and take…Jul 11, 2023Jul 11, 2023
Loosing to YourselfYears ago, I wrote in my journal, “Sam, you’re not in competition with anyone, but your former self to beat your past records.” These words…Jul 11, 2023Jul 11, 2023
Ansoff MatrixI grew up in the home of traders, my dad was a serial entrepreneur, as well as my mum. While my dad was a bigger trader, importing…Feb 1, 2023Feb 1, 2023
In the Beginning — PRDFor a long time, founders and business owners in Africa built businesses the best way they saw fit. As long the business case made sense…Nov 25, 2022Nov 25, 2022
Creating a Message Flow for your Sales Page (Part 1)You know how you visit a landing page, and the headlines and sales copy get you moving towards completing the call to action, because of…Aug 8, 2021Aug 8, 2021
Crafting a Unique Value PropositionThere’s been a lot of fuss about what unique value propositions are, and how they affect the business; unfortunately, a lot of landing…Aug 2, 2021Aug 2, 2021
Message Mining: How to Mine Messages from your Site Visitors and Customers (Part 1)Imagine if you could get your customers to literarily tell you what they want to see on your landing page, and how to convince them to…Jul 26, 2021Jul 26, 2021
Message Mining: How to Eavesdrop on the Internet and Steal Killer CopyMessage Mining: How to Eavesdrop on the Internet and Steal Killer CopyJul 19, 2021Jul 19, 2021
Product Messaging — Tear Downs (Part 1)There’s no magic behind conversion, especially when it comes to landing pages. Just the same way a measured set of food ingredients, added…Jul 12, 2021Jul 12, 2021
Customer Journey Map vs User Persona (Part 1)You know, traditionally, the moment you begin to build a product, one of the first things you do is build a user persona for your intended…Jul 5, 2021Jul 5, 2021
Prioritization is a word that cannot be over-emphasized in Product Marketing, as it’ll not only…But after you’ve carried out your surveys, after you’ve done your top task analysis, after you have all the right questions figured; it…Jun 27, 2021Jun 27, 2021
User-centric MarketingSearch has redefined the way people acquire both products and services. It has created a bit of nightmare — choices. We’re so spoilt for…Jun 20, 2021Jun 20, 2021
Growth MindsetOftentimes, startups are compared to incumbents in the industry, making comparisons on their growth curves, and what they’ve done or not…Jun 13, 2021Jun 13, 2021
The Pain, The Quest, The Healing.Some battles, in order to win, we must fight by going back to the roots; only then can we know who we are, and how we must conquer.Aug 5, 2020Aug 5, 2020
RUNNING FOR MY LIFENo no no-no. Not today. No no. It can be. I was just leaving my office when I saw them from the distance. They weren’t dressed in their…May 3, 2017May 3, 2017
Behind BarsI guess I wouldn't have picked my pen and the sheet of paper we're given here, to write this note if I had just slowed down if I weren't so…May 3, 2017May 3, 2017
The Fallen"Baby, promise me you’ll be back, promise me you’ll come back for us, you know I can’t do this without you (while she rubbed her hands on…May 3, 2017May 3, 2017
ATTACKEDI promised myself that I was going to share my testimony, and here it is, I promise not to be long.May 3, 2017May 3, 2017
