Samuel AruaWhy We Stuggle To Build in AfricaWhy Generative AIs and other popular data aggregators struggle to give a proper African context.Oct 25Oct 25
Samuel AruaWhy?Why do you want the things you want? It’s taken me a while to write this, as I honestly had to ask myself some pertinent questions and take…Jul 11, 2023Jul 11, 2023
Samuel AruaLoosing to YourselfYears ago, I wrote in my journal, “Sam, you’re not in competition with anyone, but your former self to beat your past records.” These words…Jul 11, 2023Jul 11, 2023
Samuel AruaAnsoff MatrixI grew up in the home of traders, my dad was a serial entrepreneur, as well as my mum. While my dad was a bigger trader, importing…Feb 1, 2023Feb 1, 2023
Samuel AruaIn the Beginning — PRDFor a long time, founders and business owners in Africa built businesses the best way they saw fit. As long the business case made sense…Nov 25, 2022Nov 25, 2022
Samuel AruaCreating a Message Flow for your Sales Page (Part 1)You know how you visit a landing page, and the headlines and sales copy get you moving towards completing the call to action, because of…Aug 8, 2021Aug 8, 2021
Samuel AruaCrafting a Unique Value PropositionThere’s been a lot of fuss about what unique value propositions are, and how they affect the business; unfortunately, a lot of landing…Aug 2, 2021Aug 2, 2021
Samuel AruaMessage Mining: How to Mine Messages from your Site Visitors and Customers (Part 1)Imagine if you could get your customers to literarily tell you what they want to see on your landing page, and how to convince them to…Jul 26, 2021Jul 26, 2021
Samuel AruaMessage Mining: How to Eavesdrop on the Internet and Steal Killer CopyMessage Mining: How to Eavesdrop on the Internet and Steal Killer CopyJul 19, 2021Jul 19, 2021
Samuel AruaProduct Messaging — Tear Downs (Part 1)There’s no magic behind conversion, especially when it comes to landing pages. Just the same way a measured set of food ingredients, added…Jul 12, 2021Jul 12, 2021
